Ranking reportA directory for Uzbekistan
Russian and Uzbek content
Language versions should solve the same task while reading naturally. Literal translation may not preserve an offer’s meaning.
Agree editorial rules
Prepare a glossary of names, terms and forms of address. Define script, tone and the reviewer for each version. Machine translation needs editorial review before publication.
Review the whole journey
Translate menus, forms, errors, emails and bot responses as well as the home page. Check phone layouts and ensure the language switch opens the equivalent page.
Define acceptance
Review materials in context: ads with landing pages, interfaces with messages. When one language changes, verify that the other versions still convey the same meaning.
Prepare your selection
Describe the product, audience, cities, languages, goal, timing and available materials. Name the approver and how results will be measured.
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